Privacy Policy — StepCounter.com

This Privacy Policy explains how StepCounter.com (the “App”, “we”, “us”, or “our”), operated by Smriti Tomer, handles information when you use our iOS application. We built the App to keep your personal fitness data on your device. Please read this policy together with Apple’s Privacy Policy.

The short version

Your health, step, route, weight, and water data are stored only on your device — we don’t run servers that collect them.
We read steps and distance from Apple Health and the motion sensor to show your progress. We never use Health data for advertising.
The App shows ads via Google AdMob and asks your permission (App Tracking Transparency) before using your advertising identifier for personalized ads. You can decline, or remove ads with a subscription.
Purchases and subscriptions are handled by Apple; we never see your payment details.
You can revoke any permission in iOS Settings, or delete the App to erase all local data.

1. Information we collect 2. How we use information 3. Apple Health 4. Advertising & tracking 5. Third-party services 6. Sharing 7. Retention 8. Security 9. Your choices & rights 10. Children 11. International users 12. Changes 13. Contact

1. Information we collect

a. Information stored on your device

The following is created and stored locally on your iPhone (in the App’s storage) and is not transmitted to us:

Health & activity data — step count and walking/running distance (read from Apple Health and the device motion sensor), plus calories and pace estimated from them.
Walking routes — when you map an activity, your GPS route, distance, and duration.
Body metrics — height, weight, goal weight, age, sex, and BMI history that you enter.
Water intake — the amounts you log.
Walking plans & progress — the AI walking-coach plans and which days you’ve completed.
Preferences — units, goals, reminder settings, and similar app settings.

b. Information collected by third-party SDKs

To show ads and operate the App, we include software development kits (SDKs) from Google and Apple. These may collect information as described in Section 5, including:

Advertising identifier (IDFA) and device/usage information — used by Google AdMob to serve and measure ads (only used for personalized ads if you allow tracking).
Approximate (coarse) location, device, and diagnostics data — used by the advertising and infrastructure SDKs.

c. Purchases

In-app purchases (a one-time “new plan” and monthly/yearly Premium subscriptions) are processed by Apple through the App Store. We receive confirmation of entitlements from Apple but do not collect or store your payment-card information.

d. Notifications

If you enable reminders (daily walk, water, weekly weigh-in, step progress), they are scheduled as local notifications on your device. We do not send push notifications from a server.

2. How we use information

To count your steps and show distance, calories, BMI, water, and trends.
To generate and run your personalized AI walking plans and map your activities.
To send the optional reminders you turn on.
To display and measure ads, and to process your purchases and subscriptions.
To keep the home-screen widget in sync (via an on-device App Group).

3. Apple Health (HealthKit)

With your permission, the App reads your step count and walking/running distance from Apple Health to display today’s progress and to save battery. The App only reads from Apple Health — it does not write any data back.

We do not use any data obtained through HealthKit for advertising or marketing, and we do not share it with any third party or sell it. Health data is processed on your device only. You can review or revoke Health access at any time in Settings ▸ Health ▸ Data Access & Devices.

4. Advertising & App Tracking Transparency

Free users see ads provided by Google AdMob. When you first open the App, iOS asks whether you allow tracking (Apple’s App Tracking Transparency prompt):

If you allow, AdMob may use your device’s advertising identifier to show more relevant (personalized) ads.
If you decline, you’ll still see ads, but they will be non-personalized. The App works the same either way.

You can change this anytime in Settings ▸ Privacy & Security ▸ Tracking. You can also remove all ads by purchasing a Premium subscription. Learn more about how Google uses data in apps that use its services in Google’s “How Google uses information from sites or apps that use our services”.

5. Third-party services

We rely on the following third parties. Their handling of data is governed by their own privacy policies:

Service	Purpose	Privacy policy
Google AdMob	Advertising (banner & rewarded ads), ad measurement	policies.google.com/privacy
Google Firebase	App infrastructure / diagnostics	firebase.google.com/support/privacy
Google Maps SDK	Displaying and mapping your walking routes	policies.google.com/privacy
Apple (App Store / StoreKit)	Processing purchases & subscriptions	apple.com/legal/privacy

We do not sell your personal information. Because your fitness data lives on your device, we have nothing of yours on a server to share. The limited data collected by the SDKs above is shared with those providers solely to deliver ads, process payments, and operate the App, as described in their policies. We may disclose information if required by law or to protect rights and safety.

7. Data retention

Data you create stays on your device until you delete it in the App or remove the App. We do not retain copies on our own servers. Data handled by third-party SDKs is retained according to their policies. Apple retains purchase records per Apple’s policy.

8. Security

Your on-device data is protected by iOS’s app sandbox and device security (passcode/biometrics, and encryption when your device is locked). No method of storage or transmission is 100% secure, but keeping data on your device significantly reduces exposure.

9. Your choices & rights

Permissions — grant or revoke Motion & Fitness, Location, Apple Health, and Notifications anytime in iOS Settings.
Tracking — allow or deny in Settings ▸ Privacy & Security ▸ Tracking.
Ads — remove ads with a Premium subscription.
Delete your data — reset progress in the App, or delete the App to erase all local data.
Subscriptions — manage or cancel in Settings ▸ [your Apple ID] ▸ Subscriptions.
EEA/UK (GDPR) and California (CCPA/CPRA) residents — you have rights to access, correct, delete, and restrict processing of personal data, and to opt out of the “sale”/“sharing” of personal information. Because we don’t hold your data on our servers, most requests are fulfilled on-device; for SDK-collected data, contact the relevant provider or us. We do not sell personal information.

10. Children’s privacy

The App is not directed to children under 13 (or the minimum age required in your country), and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will take appropriate steps.

11. International users

The App can be used worldwide. Third-party providers may process data in countries other than your own; their policies describe the safeguards they use for international transfers.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will revise the “Effective date” above and, for material changes, provide a notice in the App or on this page. Your continued use of the App after an update means you accept the revised policy.

13. Contact us

If you have questions or requests about this Privacy Policy or your data, contact us at:

StepCounter.com — Developed by KINGBRAIN, India
Email: support@kingbrainapps.com

Confirm the contact details and effective date above are correct, then host this page at a public URL and set that URL in the app (AppConfig.privacyPolicyURL) and your App Store listing. Make sure your App Store Connect “App Privacy” answers match this policy. This document is not legal advice; consider having it reviewed for your jurisdiction.